Branding and motion work for an online florist brand, used across e-commerce, social and seasonal campaigns. The project had to balance consistently across everything, from website banners to packaging and print, so building a reliable design system was a key focus from the start.
YEAR
2025
ROLE
LEAD GRAPHIC & MOTION DESIGNER
RESPONSIBILITIES
BRAND VISUAL IDENTITY
PACKAGING DESIGN
MOTION GRAPHICS
About the project
This started as a full rebrand, with the aim of making the brand feel more current and better suited for an online audience.
A key challenge was keeping things clean and easy to apply, without losing personality. A lot of the earlier directions felt either too safe or too decorative, so the final direction sits somewhere in between.
The system was designed to stay flexible, especially across seasonal peaks where the brand is constantly evolving.
Visual direction
The visual style relies on playful, bold typography and simple flat-style graphics, keeping everything easy to recognise and remember.
Colour and layout were used to create contrast and hierarchy, helping the brand stand out among its competitors.
Application
Applied across website assets, packaging and marketing campaigns featured across Netflix, YouTube and national billboards.
Everything was designed to scale across formats, from small social placements to larger campaign visuals, while maintaining consistency.
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123Flowers
OVERVIEW
Branding and motion work for an online florist brand, used across e-commerce, social and seasonal campaigns. The project had to balance consistently across everything, from website banners to packaging and print, so building a reliable design system was a key focus from the start.
YEAR
2025
ROLE
LEAD GRAPHIC & MOTION DESIGNER
RESPONSIBILITIES
BRAND VISUAL IDENTITY
PACKAGING DESIGN
MOTION GRAPHICS
About the project
This started as a full rebrand, with the aim of making the brand feel more current and better suited for an online audience.
A key challenge was keeping things clean and easy to apply, without losing personality. A lot of the earlier directions felt either too safe or too decorative, so the final direction sits somewhere in between.
The system was designed to stay flexible, especially across seasonal peaks where the brand is constantly evolving.
Visual direction
The visual style relies on playful, bold typography and simple flat-style graphics, keeping everything easy to recognise and remember.
Colour and layout were used to create contrast and hierarchy, helping the brand stand out among its competitors.
Application
Applied across website assets, packaging and marketing campaigns featured across Netflix, YouTube and national billboards.
Everything was designed to scale across formats, from small social placements to larger campaign visuals, while maintaining consistency.
Smooth Scroll
This will hide itself!
This will hide itself!
123Flowers
OVERVIEW
Branding and motion work for an online florist brand, used across e-commerce, social and seasonal campaigns. The project had to balance consistently across everything, from website banners to packaging and print, so building a reliable design system was a key focus from the start.
YEAR
2025
ROLE
LEAD GRAPHIC & MOTION DESIGNER
RESPONSIBILITIES
BRAND VISUAL IDENTITY
PACKAGING DESIGN
MOTION GRAPHICS
About the project
This started as a full rebrand, with the aim of making the brand feel more current and better suited for an online audience.
A key challenge was keeping things clean and easy to apply, without losing personality. A lot of the earlier directions felt either too safe or too decorative, so the final direction sits somewhere in between.
The system was designed to stay flexible, especially across seasonal peaks where the brand is constantly evolving.
Visual direction
The visual style relies on playful, bold typography and simple flat-style graphics, keeping everything easy to recognise and remember.
Colour and layout were used to create contrast and hierarchy, helping the brand stand out among its competitors.
Application
Applied across website assets, packaging and marketing campaigns featured across Netflix, YouTube and national billboards.
Everything was designed to scale across formats, from small social placements to larger campaign visuals, while maintaining consistency.
Smooth Scroll
This will hide itself!
This will hide itself!