123Flowers is a UK flower delivery brand focused on creating thoughtful gifting experiences through curated bouquets and carefully designed packaging. As the lead graphic and motion designer, I helped reshape the brand’s visual identity to better reflect its personality and stand out in a highly competitive market. The project involved refreshing the brand’s visual language and extending it across digital, physical, and motion design touchpoints.
YEAR
2025
ROLE
LEAD GRAPHIC & MOTION DESIGNER
RESPONSIBILITIES
BRAND VISUAL IDENTITY
PACKAGING DESIGN
MOTION GRAPHICS
About the project
Goal
Revamp the brand identity to move away from a generic and outdated look, while introducing a stronger visual personality and enhancing the overall product and unboxing experience.
Solution
The new identity features a more distinctive visual language through an updated logo, typography system and a warm colour palette.
In addition to the identity update, I redesigned the packaging to improve the flower unboxing experience.
The visual system was applied across all major brand areas, including the website, product photography, email campaigns, billboards and social media platforms.
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123Flowers
OVERVIEW
123Flowers is a UK flower delivery brand focused on creating thoughtful gifting experiences through curated bouquets and carefully designed packaging. As the lead graphic and motion designer, I helped reshape the brand’s visual identity to better reflect its personality and stand out in a highly competitive market. The project involved refreshing the brand’s visual language and extending it across digital, physical, and motion design touchpoints.
YEAR
2025
ROLE
LEAD GRAPHIC & MOTION DESIGNER
RESPONSIBILITIES
BRAND VISUAL IDENTITY
PACKAGING DESIGN
MOTION GRAPHICS
About the project
Goal
Revamp the brand identity to move away from a generic and outdated look, while introducing a stronger visual personality and enhancing the overall product and unboxing experience.
Solution
The new identity features a more distinctive visual language through an updated logo, typography system and a warm colour palette.
In addition to the identity update, I redesigned the packaging to improve the flower unboxing experience.
The visual system was applied across all major brand areas, including the website, product photography, email campaigns, billboards and social media platforms.
Smooth Scroll
This will hide itself!
This will hide itself!
123Flowers
OVERVIEW
123Flowers is a UK flower delivery brand focused on creating thoughtful gifting experiences through curated bouquets and carefully designed packaging. As the lead graphic and motion designer, I helped reshape the brand’s visual identity to better reflect its personality and stand out in a highly competitive market. The project involved refreshing the brand’s visual language and extending it across digital, physical, and motion design touchpoints.
YEAR
2025
ROLE
LEAD GRAPHIC & MOTION DESIGNER
RESPONSIBILITIES
BRAND VISUAL IDENTITY
PACKAGING DESIGN
MOTION GRAPHICS
About the project
Goal
Revamp the brand identity to move away from a generic and outdated look, while introducing a stronger visual personality and enhancing the overall product and unboxing experience.
Solution
The new identity features a more distinctive visual language through an updated logo, typography system and a warm colour palette.
In addition to the identity update, I redesigned the packaging to improve the flower unboxing experience.
The visual system was applied across all major brand areas, including the website, product photography, email campaigns, billboards and social media platforms.
Smooth Scroll
This will hide itself!
This will hide itself!