Thinking that workspaces should look as good as they function, I co-created Overllay, a brand focused on home office aesthetics and personality. It quickly became a place where I could experiment more freely with my ideas and creative direction. Designing desk mats with matching wallpapers, website graphics, imagery and animations I brought the brand's visual identity to life.
YEAR
2025
ROLE
LEAD DESIGNER
RESPONSIBILITIES
BRAND & VISUAL IDENTITY
GRAPHIC DESIGN [products]
SOCIAL MEDIA CONTENT
About the project
Goal
1. Establish a brand that feels design-focused, personal, intricate, premium and particularly niche.
2. Learn, sell, learn more, sell more.
Solution
Created a range of products that embody the brand's vision and design quality standards to give Overllay a strong visual direction.
Following through, I designed and built an online store, a custom brand logotype and website graphics to give it its identity.
To make conversions and improve brand awareness, I designed and ran marketing campaigns on Instagram, TikTok and Facebook.
Smooth Scroll
This will hide itself!
This will hide itself!
Overllay
OVERVIEW
Thinking that workspaces should look as good as they function, I co-created Overllay, a brand focused on home office aesthetics and personality. It quickly became a place where I could experiment more freely with my ideas and creative direction. Designing desk mats with matching wallpapers, website graphics, imagery and animations I brought the brand's visual identity to life.
YEAR
2025
ROLE
LEAD DESIGNER
RESPONSIBILITIES
BRAND & VISUAL IDENTITY
GRAPHIC DESIGN [products]
SOCIAL MEDIA CONTENT
About the project
Goal
1. Establish a brand that feels design-focused, personal, intricate, premium and particularly niche.
2. Learn, sell, learn more, sell more.
Solution
Created a range of products that embody the brand's vision and design quality standards to give Overllay a strong visual direction.
Following through, I designed and built an online store, a custom brand logotype and website graphics to give it its identity.
To make conversions and improve brand awareness, I designed and ran marketing campaigns on Instagram, TikTok and Facebook.
Smooth Scroll
This will hide itself!
This will hide itself!
Overllay
OVERVIEW
Thinking that workspaces should look as good as they function, I co-created Overllay, a brand focused on home office aesthetics and personality. It quickly became a place where I could experiment more freely with my ideas and creative direction. Designing desk mats with matching wallpapers, website graphics, imagery and animations I brought the brand's visual identity to life.
YEAR
2025
ROLE
LEAD DESIGNER
RESPONSIBILITIES
BRAND & VISUAL IDENTITY
GRAPHIC DESIGN [products]
SOCIAL MEDIA CONTENT
About the project
Goal
1. Establish a brand that feels design-focused, personal, intricate, premium and particularly niche.
2. Learn, sell, learn more, sell more.
Solution
Created a range of products that embody the brand's vision and design quality standards to give Overllay a strong visual direction.
Following through, I designed and built an online store, a custom brand logotype and website graphics to give it its identity.
To make conversions and improve brand awareness, I designed and ran marketing campaigns on Instagram, TikTok and Facebook.
Smooth Scroll
This will hide itself!
This will hide itself!