A desk setup brand combining physical products with digital elements like wallpapers and icons. The work spans branding, product design and content, primarily used across e-commerce and social media platforms.
YEAR
2025
ROLE
LEAD DESIGNER
RESPONSIBILITIES
BRAND & VISUAL IDENTITY
GRAPHIC DESIGN [products]
SOCIAL MEDIA CONTENT
About the project
This started as a way to bring more consistency into desk setups, especially for people who care about how their workspace looks and feels.
The approach focused on keeping everything minimal without it feeling empty or generic. A lot of the work came down to small decisions like spacing, alignment and how elements sit together.
Visual direction
The approach is fairly restrained. Clean layouts, controlled spacing and a strong focus on consistency across all touchpoints.
Typography carries most of the system, supported by subtle visual elements rather than heavy graphics. The aim was to keep everything looking premium, unique and creative without over-designing it.
Application
Applied across product design, website, social content and marketing.
Everything is designed to feel like part of the same system, whether it’s viewed digitally or used as part of a physical setup.
overlay_setups
▶16 likesoverlay_setups Overrated & Underrated- overlay_setups
▶30 likesoverlay_setups Good Setup to Great - overlay_setups
▶13 likesoverlay_setups Three Desk Mat Designs - overlay_setups
▶17 likesoverlay_setups Typographic Desk Mat - overlay_setups
▶18 likesoverlay_setups Cozy Desk Setup - overlay_setups
▶6 likesoverlay_setups Behind the scenes
Smooth Scroll
This will hide itself!
This will hide itself!
Overllay
OVERVIEW
A desk setup brand combining physical products with digital elements like wallpapers and icons. The work spans branding, product design and content, primarily used across e-commerce and social media platforms.
YEAR
2025
ROLE
LEAD DESIGNER
RESPONSIBILITIES
BRAND & VISUAL IDENTITY
GRAPHIC DESIGN [products]
SOCIAL MEDIA CONTENT
About the project
This started as a way to bring more consistency into desk setups, especially for people who care about how their workspace looks and feels.
The approach focused on keeping everything minimal without it feeling empty or generic. A lot of the work came down to small decisions like spacing, alignment and how elements sit together.
Visual direction
The approach is fairly restrained. Clean layouts, controlled spacing and a strong focus on consistency across all touchpoints.
Typography carries most of the system, supported by subtle visual elements rather than heavy graphics. The aim was to keep everything looking premium, unique and creative without over-designing it.
Application
Applied across product design, website, social content and marketing.
Everything is designed to feel like part of the same system, whether it’s viewed digitally or used as part of a physical setup.
- overlay_setups▶16 likesoverlay_setups Overrated & Underrated
- overlay_setups▶30 likesoverlay_setups Good Setup to Great
- overlay_setups▶13 likesoverlay_setups Three Desk Mat Designs
- overlay_setups▶17 likesoverlay_setups Typographic Desk Mat
- overlay_setups▶18 likesoverlay_setups Cozy Desk Setup
- overlay_setups▶6 likesoverlay_setups Behind the scenes
Smooth Scroll
This will hide itself!
This will hide itself!
Overllay
OVERVIEW
A desk setup brand combining physical products with digital elements like wallpapers and icons. The work spans branding, product design and content, primarily used across e-commerce and social media platforms.
YEAR
2025
ROLE
LEAD DESIGNER
RESPONSIBILITIES
BRAND & VISUAL IDENTITY
GRAPHIC DESIGN [products]
SOCIAL MEDIA CONTENT
About the project
This started as a way to bring more consistency into desk setups, especially for people who care about how their workspace looks and feels.
The approach focused on keeping everything minimal without it feeling empty or generic. A lot of the work came down to small decisions like spacing, alignment and how elements sit together.
Visual direction
The approach is fairly restrained. Clean layouts, controlled spacing and a strong focus on consistency across all touchpoints.
Typography carries most of the system, supported by subtle visual elements rather than heavy graphics. The aim was to keep everything looking premium, unique and creative without over-designing it.
Application
Applied across product design, website, social content and marketing.
Everything is designed to feel like part of the same system, whether it’s viewed digitally or used as part of a physical setup.
- overlay_setups▶16 likesoverlay_setups Overrated & Underrated
- overlay_setups▶30 likesoverlay_setups Good Setup to Great
- overlay_setups▶13 likesoverlay_setups Three Desk Mat Designs
- overlay_setups▶17 likesoverlay_setups Typographic Desk Mat
- overlay_setups▶18 likesoverlay_setups Cozy Desk Setup
- overlay_setups▶6 likesoverlay_setups Behind the scenes
Smooth Scroll
This will hide itself!
This will hide itself!