Branding for a gaming-focused brand, primarily used across digital and printed materials. The work was built with flexibility in mind, as most of it sits within fast-paced menu launches and marketing campaigns.
YEAR
2024
ROLE
GRAPHIC DESIGNER
RESPONSIBILITIES
BRAND PERSONALITY
PRINT DESIGN
ILLUSTRATION
About the project
The goal was to create something that feels energetic and bold, while still structured enough to work across different types of content.
Early explorations leaned too heavily on typical retro arcade visuals, so the direction was pulled back slightly to make it feel more unique and memorable.
Visual direction
The identity is built around bold typography, vibrant colours and playful illustrations.
A fairly new yet well-known typeface called Bungee was selected to bring some familiarity and energy to the brand. It performs well across digital formats and maintains clarity at different scales.
Layouts are kept direct with enough variation to avoid repetition, unnecessary complexity and to keep the content accessible for everyone reading through menus or booking tables.
Application
Used across the brand website, menus, social media and outdoor signage.
The system supports quick turnaround assets while keeping the overall styling and identity consistent.
Smooth Scroll
This will hide itself!
This will hide itself!
NXT LVL
OVERVIEW
Branding for a gaming-focused brand, primarily used across digital and printed materials. The work was built with flexibility in mind, as most of it sits within fast-paced menu launches and marketing campaigns.
YEAR
2024
ROLE
GRAPHIC DESIGNER
RESPONSIBILITIES
BRAND PERSONALITY
PRINT DESIGN
ILLUSTRATION
About the project
The goal was to create something that feels energetic and bold, while still structured enough to work across different types of content.
Early explorations leaned too heavily on typical retro arcade visuals, so the direction was pulled back slightly to make it feel more unique and memorable.
Visual direction
The identity is built around bold typography, vibrant colours and playful illustrations.
A fairly new yet well-known typeface called Bungee was selected to bring some familiarity and energy to the brand. It performs well across digital formats and maintains clarity at different scales.
Layouts are kept direct with enough variation to avoid repetition, unnecessary complexity and to keep the content accessible for everyone reading through menus or booking tables.
Application
Used across the brand website, menus, social media and outdoor signage.
The system supports quick turnaround assets while keeping the overall styling and identity consistent.
Smooth Scroll
This will hide itself!
This will hide itself!
NXT LVL
OVERVIEW
Branding for a gaming-focused brand, primarily used across digital and printed materials. The work was built with flexibility in mind, as most of it sits within fast-paced menu launches and marketing campaigns.
YEAR
2024
ROLE
GRAPHIC DESIGNER
RESPONSIBILITIES
BRAND PERSONALITY
PRINT DESIGN
ILLUSTRATION
About the project
The goal was to create something that feels energetic and bold, while still structured enough to work across different types of content.
Early explorations leaned too heavily on typical retro arcade visuals, so the direction was pulled back slightly to make it feel more unique and memorable.
Visual direction
The identity is built around bold typography, vibrant colours and playful illustrations.
A fairly new yet well-known typeface called Bungee was selected to bring some familiarity and energy to the brand. It performs well across digital formats and maintains clarity at different scales.
Layouts are kept direct with enough variation to avoid repetition, unnecessary complexity and to keep the content accessible for everyone reading through menus or booking tables.
Application
Used across the brand website, menus, social media and outdoor signage.
The system supports quick turnaround assets while keeping the overall styling and identity consistent.
Smooth Scroll
This will hide itself!
This will hide itself!